The most famous global marketing technology AIDA is integrated in visual layer bb crm. AIDA means Attention, Interest, Desire, Action. The development of this marketing tool is the process AIDCAS -  there were two more  letters added to the abbreviation, that means Conviction and Satisfaction.

The visual layer bb crm is a part of the document management system bb workspace. Today it is the only one Russian-language CRM-system with integrated global marketing technology AIDCAS.